
The ILLIT’s viral comeback hit with 10M+ streams under 29 hours, making the Rookie group skyrocket on global charts.
K-pop girl group ILLIT’s new song “Not Cute Anymore” is trending in 23 countries. It has surpassed 10 million views in 29 hours. On the day of the song’s release, it was first trending in Japan. Just after that song kept on trending on social media.
ILLIT (Yunah, Minju, Moka, Wonhee, Iroha) is known for their authenticity and relatable feelings in their music, particularly the cute and dreamy concept. Songs like Lucky Girl syndrome, Midnight Fiction, My World, Tick-Tack, Almond Chocolate, Pimple, Jellyous, Magnetic, and Bomb are the most popular playlist. They are bringing the fresh, bright teenage concept, grabbing the attention of many fans.
According to the allkpop news, HYBE Music announced on 24th November ILLIT’s first single title track, “NOT CUTE ANYMORE”, transcended 10 million views on YouTube at approximately 11:11 PM. Within hours, hashtags like #ILLIT #NotCuteAnymore were trending globally on Twitter. The song is strongly streaming on Spotify and getting viral on Instagram reels.
ILLIT’s every concept gives a fresh, bright Teen-pop era, making them look cute and cool at the same time. But this time, they are “Not Cute Anymore” comeback as energetic and commercially strong perfect songs to strengthen the members’ identity. Due to which fans also praised ILLIT for their vocals, visuals and improvement on stage presence. Stated it as their ‘best comeback yet’.

Minju shocked fans by changing her style. Meanwhile, Moka went viral for her expression in the chorus, making her a trending topic on Instagram reels and TikTok edits. Other members with their new biker jacket outfit showing “Cute is Dead”. They’re bringing up a mature street style look, moving out of their cute girly era.
ILLIT’s Early Career:
ILLIT’s debut song Magnetic was an extreme hit. It got global recognition and is trending on social media platforms. Breaking Spotify records over 200 million streams, becoming the fastest K-pop debut song to cross 100 million streams on Japan’s Oricon chart, just placing the name on Billboard Hot 100 and Official Singles Top 100. In 2024, Billboard named the song Magnetic as the K-pop Rookie of the Month.
Just like always, ILLIT have been known for enthusiastic comebacks with great messages to the young people to stay self-expressive, confident, and embrace one’s unique, “real me” identity. Also, their clothing fashion gives “hyper feminine” vibes. Blending with trendy soft elements makes it a global fashion trend.
According to fans, ILLIT’s new song “Not Cute Anymore” will have positive reactions. It will most probably break the record on global charts.
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