New Delhi, November 15, 2025: New Delhi witnessed a vibrant celebration of Korean culture as Korea Street Fair 2025 opened its doors at Worldmark Aerocity. The three-day festival runs from November 14 to 16, transforming the venue into eight themed Seoul-inspired streets. The event showcases over 50 Korean brands across food, lifestyle, beauty, and retail sectors. Visitors explore authentic Korean cuisine, K-beauty products, fashion pop-ups, and immersive cultural zones. The fair operates from 1 PM to 10 PM daily.
The Gwangjang Market Street serves as the culinary heart of the festival. Food stalls deliver authentic Korean flavours with crowd-favourite dishes like tteokbokki, gimbap, and Korean corn dogs. Visitors savour traditional bindaetteok and kimchi pancakes alongside modern Korean desserts. Coffee enthusiasts discover Seoul-style brews and sweet treats at dedicated beverage stations. Over 60 stalls line the K-Food Zone, creating an immersive food experience that captures Seoul’s bustling street markets. The cooking demonstrations showcase traditional Korean culinary techniques, allowing visitors to taste Korea’s gastronomic heritage firsthand.
Ambassador of ROK to India H.E Lee Seong-ho said, “This fair plays a crucial role in deepening India-Korea relations. Such programs strengthen the bond between our two nations.” He added, “I have consistently championed cultural and commercial exchanges since assuming office, and this event exemplifies our shared commitment.”
Kim Jin Bum, President of the Korean Youth Commerce Association in India, stated, “Our organization has been committed to fostering ties for many years. We have organized similar events to strengthen bilateral relationships.” He emphasized, “My leadership has supported over 100 young Korean entrepreneurs and startups in India, and this fair showcases their potential.”
Euy Don Park, Vice President of the Korean Chamber of Commerce and Industry in India, expressed, “I am extremely happy to see the overwhelming response to this fair.” Park, who leads the Federation of Korean Associations representing 14,000 Korean expats, added, “The enthusiastic participation from both communities demonstrates the strength of our India-Korea bond.”
The fair features dynamic K-pop performances on the Hongdae Street stage. Traditional Samulnori performances add cultural depth to the festivities. These percussion showcases have become signature attractions at Korea Street Fair events. Dance covers, live band performances, and interactive games energize audiences throughout the festival.
The “Eight Streets of Seoul” concept recreates iconic neighbourhoods including Gwanghwamun, Myeongdong, Hongdae, and Gangnam. Each zone offers unique experiences from K-fashion at Myeongdong Street to healing spaces at Han River Park Street. Insadong Street celebrates Korean heritage through cultural workshops and traditional crafts. Seongsu Street features lifestyle installations with Instagram-ready backdrops.
The fair combines cultural celebration with business networking opportunities through B2B lounges. It attracts over 100,000 visitors and generates significant economic impact. KOTRA facilitated business matchmaking between Korean SMEs and Indian buyers. The event is jointly organized by the Korean Youth Commerce Association in India with support from the Embassy of the Republic of Korea.
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