New Delhi, November 17, 2025: The Korea Street Fair 2025 concluded its successful three-day run at Worldmark Aerocity. The festival attracted overwhelming crowds eager to experience Korean culture firsthand. Visitors thronged eight Seoul-inspired streets from November 14 to 16, celebrating K-food, K-beauty, and K-entertainment.
The event drew enthusiastic participation from families, youth, and K-culture enthusiasts. Long queues formed at food stalls and photo zones throughout the festival. The vibrant atmosphere reflected India’s growing fascination with Korean culture.
E-mart 24 made a remarkable debut at the fair. The brand recently opened India’s first Korean convenience store in Pune in August 2025. Their pop-up store showcased signature products and Korean street food. Shinsung Kim, Overseas Business Team Assistant Manager at E-mart 24, expressed delight. “We are extremely happy to see the enthusiastic response from Indian consumers toward K-products,” he stated. “The India Street Fair provides us valuable insights into consumer preferences. The overwhelming interest validates our decision to enter the Indian market.”
KS Foods captivated visitors with authentic Korean flavours. Their booth served traditional dishes that drew continuous crowds. The aroma of freshly prepared Korean delicacies filled Gwangjang Market Street. Visitors praised the authentic taste and generous portions.
Paldo attracted significant attention through their innovative pop-up store. The ramyun brand engaged visitors with interactive displays and product sampling. Their vibrant booth became a popular selfie spot among young festival-goers.
The Korea Tourism Organization (KTO) established a prominent booth showcasing Korea’s tourism offerings. KTO collaborated with Paldo on an exciting contest. The grand prize offers a fully paid trip to the Republic of Korea. Participants eagerly registered for the lucky draw throughout the festival. The contest generated tremendous buzz on social media platforms.
The fair hosted numerous on-spot contests with attractive prizes. Winners took home popular K-pop band albums including BTS and ENHYPEN collections. Visitors spun the KTO wheel for chances to win exclusive merchandise. The interactive contests kept energy levels high across all three days.
K-pop dance contests on Hongdae Street drew passionate performers. Amateur dancers showcased their skills to enthusiastic audiences. The live performances created electric atmospheres reminiscent of Seoul’s vibrant street culture.
The “Eight Streets of Seoul” concept proved immensely popular. Myeongdong Street’s K-beauty zone offered makeup demonstrations and product trials. Han River Park Street provided relaxation spaces for tired visitors. Insadong Street featured traditional craft workshops attracting art enthusiasts.
Gwangjang Market Street operated as the culinary epicentre. Over 60 food stalls served tteokbokki, gimbap, Korean corn dogs, and hotteok. Seoul-style coffee shops complemented the food offerings. The dining zones remained packed throughout operating hours.
The festival successfully blended cultural celebration with business networking. B2B lounges facilitated meaningful exchanges between Korean SMEs and Indian buyers. The economic impact exceeded expectations, validating the event’s growing significance.
Ambassador H.E Lee Seong-ho and other dignitaries visited various zones. Their presence underscored the diplomatic importance of cultural exchange. Kim Jin Bum, President of the Korean Youth Commerce Association in India, said, “We came to India with a clear vision, and over the past three years we have received an overwhelmingly positive response, particularly through the Korea Street Fair.” The fair demonstrated how food, music, and entertainment bridge international boundaries.
The Korean Youth Commerce Association in India (KYCI), Asian Community News (ACN), and IBS jointly organized this spectacular celebration. Their meticulous planning created an authentic Korean experience in Delhi’s heart. The overwhelming visitor response signals Korea Street Fair’s emergence as India’s premier K-culture festival.
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