Japan widely promoted in ITE2025: Business Matching to regional trade buyers; 13 public seminars with popular one drew 500 attendees; a well-known TV host Jarvis Chow toured the Japan pavilion, bringing huge crowd and great visibility. (The World Times)
HONG KONG, Oct. 23, 2025 – The International Travel Expo(ITE), a premier industry sourcing platform organised by TKS Exhibition Services Ltd, will return to the Hong Kong Convention & Exhibition Centre from June 11-14, 2026. Notably, the event will feature two dedicated trade days followed by two public days. As a result, it continues its 40-year legacy of connecting global exhibitors with top-tier trade buyers and affluent travellers.
International Travel Expo Hong Kong continues its 40-year legacy as Asia’s premier travel and tourism showcase. (ITE Hong Kong)
The expo’s strategic position in the Greater Bay Area (GBA) offers unparalleled access to a high-spending market. In fact, nearly 70% of ITE25’s trade buyers hailed from the GBA, a region with a combined GDP of US$2.077 trillion in 2024. Meanwhile, Hong Kong itself ranked 14th globally for overseas travel expenditure, with residents spending US$28.9 billion abroad.
The B2B segment delivers quality connections, with ITE25 attracting 7,627 trade professionals. Specifically, the cohort was comprised of travel agents (46%), MICE specialists (15%), and buyers from Hong Kong (47%), Guangdong (20%), and other international markets (20%). Furthermore, the B2C segment provides direct access to affluent Free Independent Travellers (FITs). ITE25 drew over 70,000 public visitors, with 91% maintaining or increasing their travel budgets and 87% preferring independent short-haul trips. The spokesperson for TKS Exhibition Services noted that 43% of visitors showed interest in on-site booking, creating immediate opportunities for exhibitors. They added,
International Travel Expo inspires wanderlust with cultural experiences and travel deals. (ITE Hong Kong)
“The ITE is a vital bridge between global destinations and Asia’s most valuable travel markets.”
Moreover, the International Travel Expo is a highly international affair, with ITE25 featuring 502 exhibitors from 64 countries and regions, 88% of whom came from outside Hong Kong. The event’s popularity is further evidenced by its 135 seminars, which attracted over 9,200 attendees. Japan has been a standout success story as the official “Partner-land” since 2009. Hong Kong outbound travel to Japan has surged over 400% since the partnership began, reaching 2.68 million visitors in 2024. Looking ahead, the Japan Pavilion will return in 2026 with an enhanced presence to engage the massive FIT demographic.
Stay tuned to The World Times for the latest updates on global travel expos and industry trends.
