HRX making waves in Indian Markets
The Idea behind HRX
Founded in 2013, HRX is a pioneering Indian apparel and lifestyle brand co-created by Hrithik Roshan. Designed to inspire a healthier, more active lifestyle, HRX is known for its quality fitness wear and athleisure apparel. The bold “X” in HRX stands for the “X-factor” – the inner strength that drives you to become your best self. At the heart of HRX lies the powerful message of #KeepGoing, a motivational mantra that connects with millions across India.
Where Fitness Meets Fun for Young India!
HRX focuses on India’s young, dynamic consumers (typically aged 15 to 30) who are passionate about fitness, wellness, and aspirational living. The brand has successfully positioned itself as a stylish and affordable alternative to international sportswear giants like Nike and Adidas.
Available on major e-commerce platforms such as Myntra and Flipkart, and through exclusive HRX stores, the brand ensures accessibility across India. Whether you’re hitting the gym or stepping out in athleisure, you’ll find HRX wherever fashion meets fitness.
What Are Customers Saying About HRX?
HRX consistently receives praise for its trendy designs, comfort-first approach, and affordability. Customers especially love the brand for everyday workouts, yoga, and casual wear.
While professional athletes may seek advanced performance gear, for regular fitness enthusiasts, HRX offers reliable value. Though some users have reported mixed experiences with customer service and durability, the brand continues to evolve, actively working to enhance the customer experience.
Unveiling HRX’s Innovative Ecosystem and Growth Story
HRX goes far beyond just clothing. The brand has collaborated with EatFit to offer nutritious meal options like the trending Red Rice Bowl on food delivery apps. It even launched a one-of-a-kind HRX Café at Phoenix Palladium, bringing fitness to lifestyle spaces.
With a smart licensing model, HRX partners with top-tier players:
- Myntra for apparel
- Curefit for holistic fitness solutions, including HRX Workouts and HRX Athlete Meal Packs
- Xiaomi for fitness wearables
As a proud “Make in India” success story, HRX continues to promote affordable fitness and wellness solutions for the Indian market.
Hrithik Roshan’s Impact on the Brand
Hrithik Roshan isn’t just a celebrity face, he’s a true co-founder and fitness icon. His personal transformation story, discipline, and dedication to health mirror HRX’s core values. This authentic involvement fosters deep trust and aspirational connection with the brand’s audience.
Unlike typical celebrity endorsements, Hrithik’s strategic role ensures true brand-person congruence. His star power and credibility make HRX a standout in India’s increasingly competitive activewear and athleisure market.
A Homegrown Success Story in Indian Retail
HRX is one of the few celebrity brands in India that turned profitable early. The brand achieved an impressive ₹350 crore turnover in its first online fiscal year, thanks to its effective collaborations and targeted product strategy.
Though reviews highlight both praise and critique, ranging from style and comfort to durability and customer service, HRX remains resilient. It continues to meet the evolving demands of India’s young, fitness-conscious consumers while raising the bar for homegrown activewear labels.
