In a surprising announcement, Billboard, a popular music ranking magazine, is set to include streaming and sales data from Chinese platforms, such as QQ Music, Kugou Music, Kuwo Music, and Joox, in its Global Charts. The exact implementation date has yet to be announced; but this is big news for music fans worldwide, as various artists and pop groups will now compete for top positions on the charts.
Billboard’s longtime and trusted entertainment data tracker, Luminate, and TME Charts (Tencent Music Entertainment Group), a streaming services developer for the Chinese market, have entered into a global partnership. This will allow streaming records from Chinese platforms to integrate with Connect, an industry-leading music data and analytics platform under Luminate.
As a result, the Billboard Global Charts will now include TME data in its analysis and rankings, boosting streaming numbers for many artists, especially K-pop and J-pop groups.
What is the venture about
Billboard’s decision to include Chinese streaming data marks a major milestone for the music industry. This will be the first time that the records from the Chinese music platforms will be taken into account globally.
This joint venture will be significant for Billboard in broadening its consumption data and delivering accurate results on global music streaming and sales. This decision not only acknowledges the influence of Chinese streaming platforms but also paves the way for diverse artists to reach the top spots on the charts.
Luminate CEO Rob Jonas stated that this partnership is a significant step for the global music industry. It highlights Luminate’s commitment to providing the most precise and comprehensive data on music activity worldwide. As the industry’s leading provider of streaming and sales data, it is important to represent the influential market, such as China, in the major business decisions and insights.
How will the Global Streaming Charts shift
The inclusion of major Chinese music platforms like QQ Music and Kugou Music into Billboard’s Charts will likely lead to shifts in the Chart rankings; particularly for artists from this region, as well as many international artists who have a substantial fanbase there.
This will also lead to an increase in visibility for artists from K-pop and J-pop groups. This partnership marks the growing importance of Chinese digital platforms and their impact on global music consumption and the economy. Fans as well as various stakeholders are eager to see how this will affect the chart rankings and which artist will rise to the number 1 position from the Chinese streaming data.
This initiative is expected to motivate the artists to boost their presence on Chinese Streaming Platforms. Upon successful implementation, the global chart is expected to become more competitive with new artists breaking into the chart rankings that previously were held by Western artists. Fans can now anticipate diverse chart rankings from around the world along with the introduction of new music styles.
About Luminate and TME
Luminate is a popular entertainment and data insight company, providing trustworthy information on music, film, and television consumption and trends worldwide. It has been a well-known industry name for over a decade, and its products and services have been supporting Billboard’s music charts. Luminate is an independent company and a joint venture between Penske Media Corporation and Eldridge.
TME Charts, developed by Tencent Music Entertainment Group is one of China’s most prominent streaming platforms, dedicated to tracking and analyzing music consumption trends across TME’s platforms, such as QQ Music, Kugou Music, Kuwo Music, and JOOX. TME’s partnership with Billboard marks a significant acknowledgement of the platform’s influence and its relevance on a global scale.
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