National Parents’ Day is an opportunity to celebrate parents who have been unwavering pillars of love, guidance, and sacrifice that define parenthood in Indian culture. It is a day to pay tribute to the nurturing spirit that shapes families, and enriches lives. Embracing this spirit, Godrej Industries Group (GIG), through its brand agnostic lifestyle platform, Godrej L’Affaire, launches #BeAPetParent. It is a heartfelt campaign that highlights the quiet joys of being a pet parent. Through this campaign, pet parents at Godrej Industries Group invites viewers to reflect on the highs, and challenges of raising a child. But this time, through the lens of a furry companion.
Link to the film: https://www.instagram.com/reel/DMk177fv7u5/?igsh=MWllM2JkaGFneWh4MA==
The film captures heartfelt pet parent experiences, and testimonies as they navigate the quiet, beautiful chaos of being a pet parent. From cleaning up midnight messes to celebrating simple milestones like a pet responding to their name, the narrative beautifully captures the unspoken gestures that define parenthood.
There’s humor in honesty. One of the parents in the film recalls, “When he was young, I thought he was constantly hungry… I ended up overfeeding him!” It is a reminder that parenting isn’t perfect -it is a journey of trial, love, and imperfection.
Whether it’s the joy of giving the pet their family name, or the comfort of having a pet by the owner’s side during life’s biggest moments, the film evokes a sense of warmth. Just like traditional parents, pet parents too feel the same pride, responsibility, and emotional bond. It reinforces that family is not defined by species, but by shared love, mistakes embraced, and milestones celebrated together.
Sujit Patil, Chief Communications Officer, Godrej Industries group commented on the campaign:
“At Godrej L’Affaire, we have always believed that storytelling should reflect the world in all its depth, and diversity. We tried to move beyond the conventional narratives of Parents’ Day, and spotlight the equally meaningful bond shared by pet parents – because sometimes, the truest forms of family are found in the most unexpected places.”
This campaign is driven by Godrej L’Affaire along with Godrej Ninja. It is a pet care brand from Godrej Pet Care that offers scientifically formulated dog food designed to enhance gut health, and immunity.
Chirag Aga, Head of Marketing, Godrej Pet Care, added:
“Being a pet parent is one of life’s most rewarding experiences. Just like any parent we also seek the best for our furry companions. At Godrej Pet Care, we bring this belief to life through scientifically backed, high-quality nutrition that ensures our pets lead healthy, happy lives. This campaign echoes that sentiment, reminding us that for many animals, your care, your love, and your home could be their whole world.”
About Godrej L’Affaire
Godrej L’Affaire was founded to celebrate the goodness of life every day, and to help India live better. It is a seamless bridge that bonds customers, content creators, leading brands, and the world of Godrej. Together, it shapes, and redefines the future of lifestyle, beauty, travel, wellness, fashion, and food. With every engaging piece, contextual themes, and unique takes, the platform beautifully weaves India’s cultural heritage, and modern living effortlessly.
‘Conversations. Communities. Collaboration.’ This mantra is what makes Godrej L’Affaire unique, entertaining, and resourceful. It brings together people for all walks of life, diverse backgrounds, and different regions, to share, and discover latest trends through interactive, entertaining, and inspiring interviews, features, and portraits, discoveries, trends, stories, and performances. Moreover, they also take back different ways to make the most of their lives.
With Godrej L’Affaire, you’ll always be in sync with ever-evolving landscape of the world. Come, hop in to live it up.
About Godrej Pet Care
Godrej Pet Care (GPC) is affiliated to Godrej Consumer Products Ltd. (GCPL). Having a strong foundation of scientific research, innovation, and sustainability, GPC’s objective is to remodel the pet food industry in India. With the support of GCPL’s expertise in marketing, distribution, and brand trust, alongside a strategic collaboration with Godrej Agrovet. Godrej Agrovet is one of India’s leading names in the animal feed market, and it ensures high quality, and science-backed pet food solutions.
About Godrej Consumer Products
Godrej Consumer Products, a leading emerging markets company, aims to bring the goodness of health, and beauty to consumers in emerging markets. As a part of the Godrej Industries Group, we are fortunate to have a proud legacy of over 125 years, that is built on trust, integrity, and respect for others. At the same time, we are growing rapidly with exciting, and ambitious aspirations. Today, we are trusted by 1.4 billion customers globally.
We are among the largest names in Household Insecticide, and Hair Care in emerging markets. In Household Insecticide, we lead in India, are the second largest in Indonesia, as well as expanding across Africa. We also lead in serving the Hair Care products of women of African descent, hold the top position in Hair Color in India, and Sub-Saharan Africa, and are a key player in Latin America.
In addition, we are at number 2 in Soaps in India, and number 1 in Air Fresheners, and Wet Tissues in Indonesia. We are of the belief that our true value lies in what we do next. So, we continuously strive to improve our business, and our role in the world to shape a more sustainable, and responsible future by prioritizing our planet, and people.
Through Godrej Good & Green, we are committed to build a more inclusive, and greener planet, which aligns with the United Nations’ Sustainable Development Goals, and the needs of the local communities. At the Godrej DEI (Diversity, Equity, Inclusion) Lab, we work on inclusion, foster DEI ecosystems across corporate India, and aim to bring ideas, and innovation related to DEI to the mainstream.
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*The information in this article is sourced from an official press release. The World Times bears no responsibility for its accuracy, or interpretation.
