Schiaparelli’s beating heart necklace has become a thrilling viral phenomenon. It is designed by Daniel Roseberry and unveiled at the fashion house’s Fall 2025 couture show on Monday. The striking piece of jewellery quickly captured social media’s attention.
The piece was designed in the form of a human heart and engineered to visibly beat. The Schiaparelli necklace delivered a strikingly dramatic and surreal moment on the runway. A model presented it in a backward red dress, amplifying its theatrical impact. Rooted in the brand’s long-standing surrealist heritage inspired by Salvador Dalí and established by founder Elsa Schiaparelli, the piece specifically nods to Dalí’s 1953 artwork Royal Heart.
About the beating heart necklace
The designers created the necklace to mirror the anatomy of a real human heart and adorned it with red rubies. It features a gentle, rhythmic movement that evokes the impression of a living, pulsating organ. Equal parts unsettling and artistic, it captures fashion at its most daring and thought-provoking.
About Schiaparelli
Started by Elsa Schiaparelli, who infused 20th-century fashion with a daring creative spirit, redefining sportswear and haute couture through her imaginative vision. By transforming art, fragrance, and everyday objects into extraordinary designs, she pushed the boundaries of fashion. Her legendary collaborations with artists such as Salvador Dalí, Jean Cocteau, Man Ray, and Alberto Giacometti cemented her place in fashion history.
Today, the Maison Schiaparelli continues to honor this remarkable legacy, bringing women of the 21st century a bold aesthetic enriched with timeless elegance and enduring allure.
Schiaparelli’s beating heart necklace is more than a viral fashion moment. It is a powerful reminder of the house’s enduring commitment to surrealism, artistry, and emotional expression. By blending technical innovation with deep artistic references, the piece bridges past and present, honoring Elsa Schiaparelli’s visionary legacy while speaking boldly to a contemporary audience. In transforming a human organ into living jewellery. Schiaparelli once again proves that fashion can transcend adornment to become storytelling, provocation, and art in motion.
