
As the animal welfare industry embraces digitalization and eco-conscious design, the world’s pet industry is gathering in Guangzhou this week as CIPS 2025 opens its doors, spotlighting innovation, sustainability, and the next wave of global pet care trends.
A Global Hub for Pet Business
The 29th China International Pet Show (CIPS 2025) will take place from November 13 to 16 at the China Import and Export Fair Complex in Guangzhou, China. As the leading international trade show for the pet industry in Asia, CIPS will feature over 20 events and special activities. These will offer valuable insights into emerging trends and developments across China, Asia, and the global market. Face-to-face interactions with 70,000+ professionals from over 120 countries will foster new opportunities. They will help make 2025 a breakthrough year for your business.
CIPS covers the entire range of pet and aquarium products and services. These include pet food, accessories, grooming supplies, health products, and aquascaping. The event is a professional trade exhibition, primarily for industry practitioners, buyers, and exhibitors, not the general public or pets. It attracts tens of thousands of professionals from more than 120 countries.
The show features numerous concurrent events. These include international conferences, B2B matchmaking sessions, grooming contests, and international aquascaping and ornamental fish championships. CIPS serves as a vital bridge. It enables Chinese companies to expand internationally while also attracting global companies to the rapidly growing Chinese pet market.
Infinity
The theme for CIPS 2025, “INFINITY” represents growth, strength, and boundless possibilities. With no fixed definition, “INFINITY” invites participants to explore and define its true meaning together. It imparts a glow that aligns with their collective expectations.
CIPS 2025 will feature a series of conferences, competitions, and keynote presentations. More than 100 speakers, including industry experts and corporate executives, will take part. These events will delve into market trends, cutting-edge technologies, and policy developments, offering a multidimensional analysis of the industry’s future.
Pet Industry Trends and Future Outlook
Global Pet E-commerce Conference
Bringing together experts from TikTok, Amazon, Taobao, Douyin, and Xiaohongshu, this event explores new e-commerce channels, strategies, and trends. It helps brands maximize online growth and profitability.
2nd Aquatic Industry Convention
Featuring leading global and domestic experts, the convention fosters insightful exchanges and promotes international collaboration. It helps Chinese aquatic businesses connect with global markets.
7th CIPS Global Grooming Conference (CGGC)
Uniting world-renowned grooming masters, the conference showcases advanced techniques, global trends, and creative styles in pet grooming and care, strengthening ties with the international pet beauty industry.
CIPS Innovation Award Ceremony
Co-founded in 2017 by CIPS and PETS International, this prestigious global award celebrates innovation in the pet and aquatic sectors, offering companies a platform to launch and highlight groundbreaking products.
Showcasing the World’s Finest Ornamental Fish
CIPS Global Ornamental Fish Championship

Featuring species like Arowana, Tiger Fish, Stingrays, Goldfish, Guppies, and Bettas, this championship—co-organized by CIPS and the Chinese Fisheries Association’s Small Ornamental Fish and Shrimp Branch since 2016—has become the premier global stage for small fish and shrimp competitions. With expert judges and high technical standards, it sets the benchmark for live aquatic events worldwide.
CIPS International Aquarium Contest (CIAC)
Founded in 2016 by CIPS and the China Fisheries Association Aquascaping Branch, CIAC unites aquatic landscaping enthusiasts to share creativity, inspire innovation, and promote aquascaping culture through competitive artistry and education.
CIPS International Marine Aqua scaping Contest (CMAC)
China’s largest international marine aquarium competition, CMAC—co-hosted by CIPS and the China Fisheries Association Marine Ornamental Biology Branch—celebrates marine beauty with awards such as Most Beautiful Aquarium, Cutest Creature, and Most Stunning Coral.
Green Garden Paludarium Layout Art Contest
A collaboration between CIPS and Foshan (Beijing) Shuiwu Tianxia Aquatic Products Co., Ltd, this contest promotes miniature water-and land landscapes as forms of relaxation and self-expression. Blending professional artistry and public appeal, it has become the most popular event in its field.
Highlighting Innovation in Pet Care
New Products Showcase
The upgraded “NEWⁿ” product event promotes global industry exchange through the CIPS international platform, inviting exhibitors to present innovative products and helping visitors stay ahead of emerging trends.
Sustainable Products Showcase
Under the theme “Green Paw Prints, Love for Earth,” this new initiative encourages eco-friendly exhibitors, fosters industry collaboration, and highlights sustainable innovations driving the pet industry’s green future.
As CIPS 2025 unfolds, it’s clear that the pet industry is no longer just about products — it’s about purpose, progress, and paving the way for a more compassionate, sustainable world for every creature. Technology and sustainability are at its core. CIPS 2025 marks a turning point — proving that the future of pet care is not only smarter but also kinder and greener.
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